Act!
28Feb

SPF, DKIM and DMARC Records in Act! CRM

On 1st February 2024, various email service providers, such as Gmail, Yahoo!, and Outlook released a statement advising that people emailing their clients should be set up on three email authentication  methods: DMARC, DKIM, and SPF. Senders that aren’t authenticated with these methods risk their emails automatically being directed to the junk and spam folders of their recipients – harming the effectiveness of email marketing campaigns and potentially leading to missed communications. What are DMARC, DKIM, and SPF? DKIM and SPF are a...

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03Oct

What’s new in Act! Premium v25.1

Act! has launched it latest offering with version 25.1 available in the UK now. Building upon the innovations in Act! Premium v25, Act! v25.1 further boosts business effectiveness with more tools to enhance security, gain richer insights, improve communication, and refine overall usability. Enhanced Security - Act! Premium v25.1 introduces Multi-Factor Authentication (MFA) to Act! Premium Desktop, provides an additional layer of security to prevent unauthorised account access and helps organisations comply with data protection and privacy regulations. Richer insights - Act! Premium...

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02Aug

Enhancing Security with Multi-Factor Authentication for Act! Premium Cloud

Your data is a valuable asset that needs to be protected, especially if it contains sensitive information. With cyber threats becoming increasingly sophisticated, it's never been more important to protect your data. Act! has recently introduced a Multi-Factor Authentication (MFA) for its Act! Premium Cloud software for additional data protection. This cutting-edge security feature provides an additional layer of protection, ensuring that your valuable data remains safe from unauthorised access. What is Multi-Factor Authentication? Multi-Factor Authentication (MFA) is an advanced security protocol that adds an...

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12Jul

How to Grow your Email List: Top Tips

We’ve been shouting from the rooftops about email marketing for a while now, and it’s still the best return on investment compared to most other marketing activities. Email is ideal for every business, whether you sell B2B or B2C - email marketing helps you increase sales and keep customers for the long term. However, if your email list is looking a bit sparse, it needs to be built up to get the best return from your mail marketing. How do you...

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05May

Migrating to a new CRM system

Migrating data to a new CRM system can be a daunting task, but it doesn't have to be. If you're considering migrating your data from a different CRM system to Act! CRM,  here are a few things you can do to make the process as easy as possible. Create a Migration Checklist We always suggest creating a migration checklist before moving to a different CRM system. This will help you stay organised and stop you missing any important steps in the...

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15Nov

Black Friday Offers on Sage & Act! Training

Softext is bringing back its popular Black Friday Sage and Act! software training offers for 2022. Get huge savings across our entire training range from Friday 18th November until Wednesday 30th November. As Sage Business Partners, our training materials are used by colleges and universities throughout the UK. Our courses are easy to follow with high pass rates. The Black Friday offer includes discounts on our online courses, self-study manuals, and onsite/ remote in-person training. Black Friday - what’s on offer? Discover the training...

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24Oct

Using marketing automation to improve customer experience

Email marketing has changed and the focus has very much shifted from quantity to quality. In the era of personalisation sending generalised mass emails to your whole database doesn’t work. However, with advanced marketing automation tools you can easily personalise your email marketing to nurture leads, cross-sell to existing buyers, and develop a customer experience that keeps them coming back time after time. Upselling & cross selling with marketing automation It’s easier to sell to an existing customer than it is to...

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What is a spam complaint
09Jun

What is a Spam complaint and how to avoid them?

What is a spam complaint and how can you avoid it? When you send an email campaign, your recipients have the option to mark your emails as spam. This happens when people receive emails from senders they don’t recognise, or become frustrated with the amount of mail they are receiving. Multiple spam complaints can damage your sender reputation beyond repair, putting a stop to your email marketing masterplan. So we explain exactly what a spam complaint means and how you can avoid...

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30Mar

24 Content Ideas for Act Email Marketing

Email marketing isn’t spam. When used properly it’s one of the best tools for converting and retaining customers. Act email marketing can be used to improve multiple areas of your business such as customer relationships, sharing product & company news, and abandoned cart rates. If your email marketing strategy is simply to bombard your database with sales and self-promotion, you’re probably not getting any of these benefits. Read on and download our free ebook for all the tools you need to...

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28Sep

Softext named amongst Top 5 Act Partners in Europe for new signings

Tamworth-based Act! CRM consultants, Softext, are delighted to announce their position within the top 5 partners in Europe for onboarding new customers. Robert Hupston, managing director of Softext said “This is a great achievement for Softext. As a smaller team we’ve gone from strength to strength to really earn our place within the top 5 European partners. We’ve been working hard this year to help businesses bounce back after difficulties caused by COVID-19 and we’re delighted to see the results they’ve achieved....

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