A landing page can be a powerful tool for capturing leads, launching new products, or engaging potential customers. But how is a landing page different from a home page? While a home page typically provides an overview of your business and invites visitors to explore further, a landing page is a standalone page designed to achieve a specific goal, such as prompting a download, encouraging visitors to get in touch, or promoting a new product.

Creating a Landing Page that Converts

Landing pages are among the most effective ways to drive online conversions, but it’s important to get the basics right. To create a landing page that drives conversions, follow these steps:

Include Key Elements

Every landing page needs a few key elements, including

• A headline that clearly states what visitors can expect
• A short description that explains the page’s purpose,
• Visual elements like images or videos to showcase your offerings.
• Most importantly, your landing page should include a way to capture leads, whether it’s a newsletter sign-up, a download button, or a form to request more information. If you choose not to include a lead capture form, make sure to provide clear instructions on what action visitors should take next.

Set A Goal for your Landing Page

Before you start building your page, define your goal and make sure all your content supports it. Whether you’re promoting a new product, launching an offer, or collecting leads, every element of your page should work together to achieve that goal.

Make it Specific

The best-performing landing pages are tailored to a specific audience with a clear goal in mind. To maximise your conversion rates, keep the focus on your key message and call-to-action, and minimise any distractions or “noise” that might detract from your goal. Keep your links, images, and copy concise and to the point.

Match Your Branding

A landing page should be part of a wider marketing campaign and should match the messaging and branding of that campaign. Consistency between your ads, emails, and landing pages creates a seamless experience for visitors and helps build trust in your brand.

Focus on the Benefits

Getting visitors to sign up or download your content can be a challenge, so it’s essential to emphasize the tangible benefits of your product or service. Explain how your offering can solve a problem or meet a need for your audience, and make sure your messaging is clear, concise, and compelling.

By following these tips, you can create a landing page that captures attention, drives conversions, and helps you achieve your marketing goals.

Creating landing pages with Act! CRM

Creating a landing page with Act CRM is a great way to capture leads and engage with potential customers. Act CRM provides a range of tools and features to help you design and customise your landing pages, including easy-to-use drag-and-drop editors, customisable templates, and integrations with popular marketing automation tools.

With Act CRM, you can also track and analyse the performance of your landing pages, so you can optimise your campaigns and drive better results. Whether you’re promoting a new product or service, collecting leads, or launching a new campaign, Act CRM can help you create landing pages that convert and drive business growth.

Try Act! free for 14 days.