CRM Software – Can It Help Your Business Grow?

CRM software or Customer Relationship Management was once only the domain of large organisations that could afford the solutions. However, in recent years the CRM market has evolved to offer more options to smaller businesses, allowing them to compete against their larger counterparts.

CRM software saves time and makes the sales process more effective. It’s a great alternative to outdated methods of customer information tracking such as spreadsheets or notes on slips of paper, which can cause miscommunication and inconsistency.

Keep everything in one place

CRM software collates all of your customer information in one place including contact details, notes, purchase and communication history. This helps you communicate with your customers more effectively and personalise your interactions with them.

Better customer service

Customers expect to receive immediate responses to their enquiries and a CRM system can help you provide the right level of service. Using CRM software, you can complete many of your customer service processes automatically, allowing your team to spend more time helping customers that require extra support.

Automating tasks also improves customer retention by stopping leads and customers from ‘slipping through the cracks’ due to lack of contact. For more information about using CRM marketing automation take a look at our blog post here.

Streamline your sales process

CRM software boosts conversions by prioritising your leads for contact when they are most interested in your products or services. For example, after they have downloaded a brochure or submitted a request for more information.

Not only does a good CRM system help you streamline your sales process, it also cuts down on costs. Automating contact with customers lets you to maintain a relationship without adding extra time and money. It’s much easier to sell to a person that you’ve already sold to, and a satisfied customer is likely to be a repeat one.

Increase employee productivity

CRM systems improve employee productivity and engagement in a number of ways. It’s easy to schedule tasks, phone calls and meetings so your employees can maintain their calendars efficiently and never miss an important meeting. They can also automate simple tasks and free-up more of their time for selling or customer service.

Are you looking for CRM software to suit your small business? As a Certified Act! Partner we can help you use one of the most popular CRM systems for SME’s. Call us now to find out how our CRM solutions can help you save time and drive sales.