Why outsourcing your marketing is the secret to success

If you hear the phrase ‘outsourcing marketing’ and immediately think ‘How much is this going to cost me?’ Don’t worry, you’re not alone. But, have you stopped to consider how outsourcing specialised tasks like marketing could also make you money?

Outsourcing your marketing is one of the smartest ways to save money and generate sales. Read on to see why your business (and your staff) will thank you for it!

Why you should outsource your Act! marketing activities

As an Act! CRM user you’ll know there are many features and facets to the software – do you have the time to become an expert in all of them? Trying to shoehorn marketing activities into your own or somebody else’s role often means they’re neglected or done half-heartedly (and usually ineffective) The extra work load also leads to stress, burnout and is a waste of time and resources all round.

Time is money

When you work with an Act! marketing specialist you’ll get your valuable time back. You won’t have to spend hours learning the ins-and-outs of the marketing tools, or googling how to get better open rates on your emails. Instead, you can focus on the parts of your business that you know best.

Leave it to the professionals

We’ve been working in marketing for years, so we know what works. We also know how to use the software in the most effective way for your business. When you work with an Act! marketing expert you’re getting the best of both worlds – somebody who knows what they’re doing and how to use the software.

Collaborating with an outsider means you also get a fresh perspective on the best ways to promote your products and services. It’s easy to get bogged down in the day-to-day details and miss the bigger picture when you’re doing it every day.

No extra payroll pressures

When you outsource your marketing, you only pay for the time spent working on your campaigns – all the knowledge with none of the extra costs. You’ll save on salary, national insurance, and pension contributions. Not to mention the time and cost of recruiting itself!

Flexibility and focus

Whether you need help with a one-off email campaign, or you want a marketing expert to work across all your marketing activities – outsourcing gives you flexibility to fit the support around your business.

Perhaps you’ve got a new product ready to launch but you don’t have the time to get the marketing materials ready. Or, maybe you’re just not sure where to begin with your marketing activities.

What marketing activities can I outsource?

From strategies to reporting, you can outsource your entire marketing department.

Here are some of the marketing activities you can outsource to an Act! marketing provider.

• Email template building
• Email Campaign creation
• Landing pages
• Reporting
• Blog Posts
• Social Media
• Developing a marketing strategy

Ready to get started? Email us on info@softxt.co.uk or call us on 0121 323 2304.